
™ or ®: which one you’ve earned
Anyone can put ™ after a name they use. The ® is a promise that the government registered it, and using it early can sink an application. Here’s the line between them.

Flat-fee IP law, by video
Trademarks, copyrights, patents and licenses for founders and makers. One price, quoted in writing before we start, and every meeting on a video call, wherever you work.
Six-minute talk
Geneva explains when you can put ™ after your brand, when you’ve earned the ®, and the mistake that gets applications refused. Rather read? It’s written up as a guide too.
Geneva Yarbrough on when to use ™ and when to use ®
Talk by Geneva Yarbrough, founding partner
Guides
Short guides from the three of us, for people who make things and want to keep them.

Anyone can put ™ after a name they use. The ® is a promise that the government registered it, and using it early can sink an application. Here’s the line between them.

A demo video, a crowdfunding page or a booth at a trade show can count as telling the world. In the U.S. you get a year from then to file. In much of the world, you get no time at all.
Practice
We sort our work by where your business is, not by statute. Find your stage; each one has its flat fees on the page.
Search the name before the sign, the domain and the merch are paid for. Then file it, so it’s yours in all fifty states.
Trademark workRegister the songs, photos, patterns and code you put out, and get signed papers for the work you paid someone else to make.
Copyright workFile a provisional before the demo, the trade show or the crowdfunding page goes up, then decide on the full application within the year.
Patent workLet a brand, a maker or a shop use what you made, on terms that pay you on time and end when they should.
Licensing workTell us on a twenty-minute video call. You’ll hang up knowing what the job takes and what it costs.
Our fees. Government filing fees are extra and passed on at cost.
20 min
First call, by video1 fee
Per job, in writing first