
Trademarks
™ or ®: which one you’ve earned
Anyone can put ™ after a name they use. The ® is a promise that the government registered it, and using it early can sink an application. Here’s the line between them.
Geneva Yarbrough5 min read
Guides
Written by the three of us, from the questions that come up on our calls. Each is general information; your situation may differ.

Anyone can put ™ after a name they use. The ® is a promise that the government registered it, and using it early can sink an application. Here’s the line between them.

A demo video, a crowdfunding page or a booth at a trade show can count as telling the world. In the U.S. you get a year from then to file. In much of the world, you get no time at all.
Ask it on a twenty-minute video call. We’ll answer it, or tell you who can.